Amazon stepping into those waters is significant, but it’s unclear if the move will pay off. Apple is flirting with its own AAC format with high-definition but has stopped short of a lossless commitment. Spotify has tested lossless audio in select markets in the past the past but has determined there’s no mass appeal there. Amazon Music HD might be a reason for some people to switch away from Spotify. Amazon might have an easier time with conversions though, thanks to cheaper pricing for Prime subscribers. Spotify hit 100 million paid subscriptions in that same period. Amazon Music’s latest subscriber numbers appeared to be around 32 million in April.
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